If you are running a "real" campaign, with some money, maybe pamphlets or signs or both, the most you should expect is recognition within a portion of the local electorate. That means that people may remember the party or you, the next time around.
Even though I ran Federally in 2008, the only people that remember that, besides my family and friends, are some media types, like the people at the local paper, and the incumbent candidate. I did not register to most people, even a fraction of the electorate. I know this because people tell me they have never heard of us. Some will recognize my name because I've written letters to the editor locally, beyond that, nothing.
So this time I was determined to make some noise, say some outrageous things, at least make it memorable for some people and possibly they will remember me and the party when we do this again in Ontario in just 5 months. So in some sense the timing of this election was fortuitous, because many of our current candidates in Ontario will run in October provincially.
We will see if it works, but you need to think just like that. No sense playing it safe, there is no percentage in that. Be the gorilla, find out about gorilla political marketing and adopt some of those ideas, and be ready for the next one or use them NOW.
Jim McIntosh sent this around: "If you want more government and higher taxes, you have many choices. If you want less government and lower taxes, don’t waste your vote on any other party. Vote Libertarian and send a message to Ottawa." (or Queen’s Park as the case may be.)
For those of you who did not yet hear my radio appearance on a local alternative rock station (The Edge 102.1FM)(it is gorilla-like), my YouTube friend from the west did the following video: